MERCH DROP: Case Study

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MERCH DROP: Case Study *

A fully managed apparel program that generated meaningful revenue for the studio while delivering trend-forward apparel dancers were excited to wear.

THE CHALLENGE

After years of traditional spirit wear offerings, Premiere Dance Academy wanted to create something that felt fresh, elevated, and genuinely exciting for dancers and families.

The goal wasn't simply to sell apparel, but to create a collection people would actually want to wear while strengthening studio culture and creating an additional revenue opportunity.

THE APPROACH

ELEVÉ managed the entire merchandise experience from concept to fulfillment, including:

To maximize engagement and excitement, the collection launched in two phases, creating anticipation and giving different groups within the studio dedicated shopping windows.

  • Trend research and product sourcing

  • Custom apparel design

  • Vendor management

  • Pricing strategy

  • Shopify storefront setup

  • Customer communication

  • Order coordination and fulfillment

THE RESULTS

The two-phase launch generated strong participation from studio families, resulting in 145 orders and 235 items sold across the collection.

Several styles quickly became favorites among dancers, and personalized pieces added an extra level of excitement!

Most importantly, the program provided a profitable and fully managed solution for the studio while creating a seamless experience for families from start to finish. By handling everything from product sourcing and storefront setup to communication and fulfillment, ELEVÉ allowed studio leadership to enjoy the benefits of a successful merch program without the added workload.